Tesco Turns Pink celebrated its 20th anniversary. This fun fundraising event is for a great cause, Cancer Research UK, and took place in-store from Friday 23rd to Sunday, the 25th of April.
Over three days Lu, Tesco Shettleton’s community champion, has been at the front of the store. Lu has been speaking to customers to let them know what’s been happening. Her desk was easy to spot as it was decorated with pink flowers, flags, and balloons! Balloons were provided by Kelly Crawford, a volunteer at Community of Helping Hands, and all money received for the balloons is donated back to charity. Staff members were wearing pink in solidarity with the cause, and more pink balloons were placed on each checkout till.
Customers and staff were able to donate directly to the cause, as there was a donation bucket available. There was also a customer raffle with three pink-themed prizes! First place was a large hamper donated by the store. It included pink sweeties, pink wafers, and more pink goodies like body spray, hair care, and lots more. The second prize was a bottle of pink gin and the third prize was a bottle of Kylie Minogue pink prosecco. As well as the raffle tickets, there were breast cancer awareness badges for sale, and you could donate £1 to guess the name of a teddy bear. Lu had chocolate bars ready to go to give to customers and children.
Lu said it’s been hard to fundraise during covid. It’s the first fundraising event they’ve been able to have in over a year. She said customers are less likely to carry cash, so donations have suffered. Tesco has been creative in response to these challenges. They’ve held a virtual race for life on Saturday, and have allowed customers to round up their shopping to the nearest pound if they wish to help the cause. Amazingly, Tesco Turns Pink raised over £1000 at Shettleston for an incredible cause. Watch Lu describe how their fundraising event came together in our video:
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